A checklist for migrating your old content to your new domain

Thanks to the DNA and Globerunner for providing this checklist. See attached PDF.

Checklist for Moving to a New Domain

 

Pre-Move

o    Make a backup and copy of your current website.

o    Move copy of website to the new web hosting account.

o    Crawl your website, saving URLs and other data in spreadsheet. Make URL list for 301 Permanent Redirects.

o    Review current site for references to old domain, update copy, and make-ready for new domain name.

o    Perform due diligence on the domain name you’re moving to.

o    Check links to your current website, making note of most powerful links from other websites.

o    Verify site in Google Search Console, Bing Webmaster Tools, other search engines. Include both the current and new domain you’re moving to.

o    Submit URLs of new website to Baidu, other search engines that accept submitted URLs.

o   Write press release about your brand moving to new domain name.

o   Set up HTTPs for new domain name.

o   Consider using Canonical Tags to point from old to new domain. Make content live on new domain for 3 months, then redirect later.

 

Pre-Planning

o    Plan a date and time to move to the new domain.

o   Detail the process for moving. Who is responsible for what (in your organization)?

 

On Moving Day

o    Add 301 Permanent Redirects to new domain name

o    Test redirects using server header check. Ask a friend in another location (using another ISP) to check the redirects to make sure they are working properly.

o    Crawl new website, checking for internal errors, any references to old domain name. Fix all errors found.

o    Notify Google of change of URL address.

o    Update Google Analytics with new domain.

o    Check Google Analytics for referring URLs (sites sending traffic), notify those sites about change of domain.

o    Update social media profiles with new domain name.

o    Update email signatures, email addresses with new domain name.

o    Update business cards with new email address, new domain name.

o    Update company internal themes/documents with new domain name.

o    Update company newsletter with new domain name (send out newsletter?).

o    Distribute press release about moving to new domain name.

o    Update PPC campaigns with new domain, run new PPC campaigns to compensate for any traffic loss.

o    Notify your customers, clients, and business partners about moving to new domain name.

o   Contact link owners of most powerful links to old site. Tell them about new domain name.

 

After Moving Day

o    Watch Google Analytics for changes in traffic.

o    Watch current site for any search engine ranking changes.

o    Work on getting new links to the new domain name.

o    Start new marketing campaign(s) to help awareness of new domain name in marketplace.

 

 

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